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Ultimo GG Limited

  • Client

    Ultimo GG Limited

  • Services

    Digital Wallpaper, Internal Branding, Graphics, Outdoor signage, Pull-up banners

Ultimo GG, the official Esports partners of Birmingham City FC, struck a deal to completely rebrand Bar 8 in The Main Stand at the club as part of their sponsorship deal. Ultimo wanted the bar to give a visual representation of their brand to the supporters, and help introduce themselves as a proud partner of the club.

We printed and installed digital wallpaper throughout the bar, as well as on the bulkheads. We also printed vinyl to cover each of the tables in the bar area, and printed logos on vinyl to be fitted on the bar itself. We also printed and installed signage on Dibond for the entrance to the bar and signs on acrylic and PVC banner vinyl for outside.

The result was a complete transformation of the space, which the team from Ultimo were very happy with. The Ultimo Esports Bar has seen an increase in footfall since its rebrand, and it has played a large role in driving brand awareness amongst the supporters.

We really enjoyed working on this project, as it gave us an opportunity to use a wide range of our products to help the client achieve the brand impact they desired.

Permanent Greyback Self Adhesive Vinyl
Print and Matt Lamination to face
Digitally cut to size/drops
Perm Greyback Self Adhesive Vinyl
Print and Matt Lamination to face
Digitally cut, weed and supply on Application sheet
Installation – 1 x Site at BCFC